In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.
Short-form vs. long-form video content: Definitions
The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.
You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.
A brief history of video marketing
Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.
Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.
Your marketing channels
Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.
Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.
“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”
Hire a team of expert marketers to handle the research and video creation process for you
Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.
Ready to grow your revenue with Numerique? Get a Free Consultation to Boost Your Business.
What do you think?
Hey, I’ve been checking out 9nbetcom.info. Seems like a solid option for a bit of online entertainment. Maybe good luck will find you if you try out 9nbetcom!
Thinking about trying my luck. Has anyone used a45casino.net? I’m looking for something new to try out. Hope to win in a45casino!
I’ve seen lt88.info mentioned a few times. Might be worth a look if you’re searching for a new site. Why not go check it out and good luck on lt88!
I just wanted to give jlss a thumbs up. It’s a pretty solid site, easy to use, and it offers a decent range of games. Check it out and see what you think! Give it a visit at jlss.
JLJL4, I’ve seen it pop up a few times. Seems to have a focus on mobile betting. Good if you are on the go a lot. Access at jljl4
JLJL99casino — Seems like another player in the online space. I like the name. Find them at jljl99casino
Yo, 119bets app is kinda neat! Easy to use, and makes placing bets on the go a breeze. Worth checking out for sure. Check it out here: 119bet app
Jumping into jljl55login was a breeze. Quick and painless login, which is a big win in my book. No waiting around to get straight into the action. Give it a try. jljl55login
Alright folks, checked out nusawin55 and it’s got a good vibe. Variety of games keeps things interesting and the payouts seem fair. Might be a good one to stick with. Find them here: nusawin55
Super LG app? Has potential. The interface is cool, and functionality works as expected. Give it a try if you’re looking for something new in an app, super lg! super lg
Just logged into wjevologin. Site looks decent, easy enough to navigate. Let’s hope the games are as good as they look. Worth a punt! More info here: wjevologin
Spinning the reels at 777ua. Feeling lucky tonight! They’ve got a good selection of slots. Worth a look if you’re after a new place to play! Check it out: 777ua
A very reliable site with a clean look. I love how they keep adding new features to improve the user experience. Keep it up! br3191com
The local vibe here is great and it feels very secure. I appreciate how easy it is to navigate through the menu. Cheers to phnustargameph
Quick access and no hassle with the account setup. It’s rare to find such a user-friendly site these days. Glad I found yy567login.
The interface is super clean and easy to navigate even on my phone. Really loving the variety of games available on kr32red.
Just tried this site on a friend recommendation and I am honestly impressed. The game selection is massive and the payout speed is something I really appreciate after trying other platforms. Deposits go through instantly and the interface feels really clean. Give vnvipwin1 a try if you want a stress free experience.
If you just want to unwind and enjoy some light gaming without the clutter this is your spot. The layout is clean and I really appreciate how clear their rules are. A refreshing change from the usual busy sites. 123gafun
The VIP perks are actually meaningful and make the experience feel premium. Great service all around for jilifvip
I’ve been using this app for a week now and the login process is super smooth. Definitely one of the most reliable platforms I have tried lately. Check out 881betloginapp for a great experience.
Really loving the variety of options available here. It keeps things exciting and I never get bored. Cheers to the team at bdzb777 for this awesome experience.
Just downloaded the app and it is working perfectly on my Android. No lag and very easy to navigate. Highly recommend winplusappapk for anyone who prefers mobile gaming.
I really appreciate how easy it is to navigate this site. Even for beginners it is very straightforward. Give pkluky97 a try!
A really refreshing site with a great vibe. The promotions are generous and actually useful for players. I’m having a blast on br5ggg.
If you are looking for a place with a huge range of betting options, this is it. Very transparent and easy to navigate. Visit miliarbetlogin.
I have been trying a few different sites lately and this one really stands out. The interface is smooth and the payouts are fair. Definitely recommend vnxh88 to anyone looking for a reliable spot.
Abeg make we talk. This platform truly understand the vibe we need over here in Nigeria. The transactions hit faster than our usual data issues and the games are so addictive. No wahala with withdrawals and the team actually replies when you need them. Definitely worth sticking with for the long run. ngfortebet
Finally found a place that doesn’t lag during peak hours. The user experience is top notch. Big thanks to bdje7777 for the great service.
Super friendly community and great game selection. I’ve tried many sites but this one feels the most honest. Five stars for kk77bet.
Super fun app with lots of exciting spins. I love the graphics and the overall vibe of the game. Get the spin777yonoapk app today.
Everything about this site is professional. From the layout to the rewards, iny999 really knows how to treat its players.
Best spot for sports and slots combined. I love that I don’t have to switch accounts to bet on my favorite team. idbolaslot88 is definitely a top-tier choice.
The VIP perks are actually worth it. I feel like a high roller even with modest bets. If you want a premium feel then cassinovip222 is where it is at.