In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.
Short-form vs. long-form video content: Definitions
The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.
You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.
A brief history of video marketing
Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.
Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.
Your marketing channels
Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.
Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.
“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”
Hire a team of expert marketers to handle the research and video creation process for you
Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.
Ready to grow your revenue with Numerique? Get a Free Consultation to Boost Your Business.
What do you think?
Yo, check out crazywinph! Been hitting small wins there. Not a life-changer, but keeps things interesting. Solid spot for a quick game or two after work, ya know?
Wjpesocasino, haven’t played here much, but seems legit. Game variety is okay. See what you think at wjpesocasino.
Wolf777app, downloaded the app, works pretty smooth. Games load fast enough. Give it a whirl wolf777app.
Heard about the Ganabetbono deals. Signed up and snagged one. Decent bonus, gotta say. Here’s proof: ganabetbono
Grabphcomcasinologin is what I needed. Fast login, no fuss. If you’re looking for easy access, this is it: grabphcomcasinologin
Pinoytime, my go-to for all things Filipino entertainment! Always reliable and easy to use. Check it out pinoytime!
King567login? Yeah, I’ve used it. The login process is straightforward, which I appreciate. No weird hoops to jump through. Definitely worth bookmarking. Get logged in! king567login
PK999game is the bomb! Played it a few times with my buddies. Good graphics and keeps you on the edge of your seat. Seriously, give it a go, you’ll probably get hooked. Try PK999game! pk999game
Was looking for something new to play and stumbled upon plaidoit. It’s pretty decent, I must admit. UI is slick and gameplay is fun, especially with friends! Play Plaidoit Now plaidoit
Millionvipcasino sounds fancy and it delivers a decent experience. The VIP program looks tempting. I’m in it for the long haul. Best of luck everyone millionvipcasino
Listen, ak888slot got all the hottest slots! I’ve hit some big wins here. The site’s easy to use too, which is a major plus. Go get yours: ak888slot
Yo, 77okbaji has a solid selection of games. Deposits and withdrawals are quick and easy which is a must for me. Check em out: 77okbaji
Tried mxwin27 the other day. Not too shabby. A fair selection of games. I would play mxwin27 again soon. mxwin27
Looking for apps? phlbestapk is worth checking. Found some good ones. Give phlbestapk a shot. phlbestapk
Salambet has got some interesting stuff going on. Worth exploring if you’re looking for something different. I liked what I saw from salambet. salambet